LEGO Architect

Problem Space

Architectural design workflows face a fundamental tension between physical and digital prototyping:

• •Physical models provide tangible spatial understanding but are time-consuming to modify
• •Digital tools offer flexibility but lack the hands-on exploration that sparks creative breakthroughs
• •Existing physical modeling systems lack standardization, making documentation difficult
• •Client presentations often fail to convey spatial relationships that physical models communicate instantly

Concept

LEGO Architect addresses these gaps by creating a professional-grade building system that:

• •Uses precision-scaled components at standard architectural scales (1:100, 1:200)
• •Maintains full compatibility with existing LEGO products for versatility
• •Includes specialized architectural elements: curtain walls, structural columns, site contours
• •Features professional-grade materials with matte finishes to reduce visual noise in photography

Digital Integration

The companion app transforms physical builds into documented digital assets:

• •Computer vision recognizes assembled structures and generates 3D models automatically
• •Real-time sync allows changes to physical models to update digital representations
• •Export to standard CAD formats (DWG, SKP, OBJ) for integration with existing workflows
• •AR preview mode overlays proposed structures onto physical site photographs
• •Bill of materials generation for cost estimation and ordering additional components

Target Market

Primary audiences include architecture firms seeking rapid ideation tools, design schools teaching spatial thinking, and real estate developers who need quick concept visualization for stakeholder presentations. Secondary markets include urban planners, interior designers, and the growing maker/hobbyist architecture community.

Competitive Landscape

The analysis revealed no direct competitors offering integrated physical-digital architectural modeling:

• •Traditional LEGO Architecture targets consumers, not professionals, and lacks scale accuracy
• •Professional model-making supplies are expensive and require specialized skills
• •Digital-only tools miss the tactile exploration that drives creative discovery
• •Existing AR/VR solutions require significant technical setup and training

Design Process

The pitch deck development involved extensive research into architectural workflows, interviews with practicing architects, and iterative refinement of the value proposition. Wireframes explored the companion app's key user flows, focusing on the critical moment of physical-to-digital translation that defines the product's unique value.

Key Deliverables

The project culminated in a comprehensive pitch deck presenting the market opportunity, product concept, go-to-market strategy, and financial projections. Visual assets included product mockups, app interface designs, and scenario illustrations demonstrating the system in professional contexts.